Ayu × CMD⁽ᴾ⁾ Growth proposal Growth, done with taste Prepared for Shun Eto Sydney → San Francisco Confidential Ayu × CMD⁽ᴾ⁾ Growth proposal Growth, done with taste Prepared for Shun Eto Sydney → San Francisco Confidential
CMD(P) v2
For Shun Eto · Ayu Phase 2 + Retainer May 2026
01 · Proposal

Grow past
launch.

You've launched, and now the job is growing fast enough for the raise. We get your website actually converting and bring in the inbound traffic to get you there.

For
Shun Eto · Ayu
From
CMD⁽ᴾ⁾
Prepared
May 2026
Status
Draft v2
0+
CRO fixes found in the audit
0
Pages audited end to end
0
Issue types mapped
01
Phase already delivered
02 · The plan

Here's
the plan.

Phase 1 is done. We audited the site end to end and flagged 80+ things worth fixing, most of it conversion. The site works, but it isn't pulling its weight yet.

Phase 2 picks that up. We implement the CRO work so the website actually converts, then we run the marketing that brings real inbound traffic in. The point is simple: grow Ayu fast enough that the raise is a strong conversation, not a stretch.

01 the website

Fix the website.

We implement the CRO work from the audit so the site actually converts, then keep improving it as we learn what's landing.

02 the marketing

Run the marketing.

Digital marketing and SEO that actually grows your inbound traffic and gets more eyes on Ayu, month after month.

03 · Pricing

Three ways
to do this.

One's a one-off project, two are monthly. Honestly the retainer is the one that makes sense for where Ayu is right now, but they're all here.

Option 01 One-off

Phase 2

$8,000
One-time · fixed scope

A standalone project. We implement all the CRO work from the audit so the website actually converts, then hand it back.

  • The full CRO audit, built into the site
  • Conversion-focused copy, layout and flow
  • QA and handover when it's done
Good if you just want the site sorted. It's a one-off though, so nothing keeps growing once we're done.
★ Recommended
Option 02 Monthly

Retainer

$5,500 / mo
3-month minimum · then monthly

Ongoing monthly support across the website, digital marketing and SEO. The site keeps improving and the marketing keeps bringing traffic in.

  • The CRO work, delivered over the first stretch
  • Ongoing website management and improvements
  • Digital marketing and SEO that grows inbound
  • One active request at a time, queue as many as you like
  • Monthly reporting on what's working
$8,000 fixes the site once. This keeps it improving and actually brings the traffic. Two months in, it's already done more than the one-off could.
Option 03 Monthly

Growth

$7,500 / mo
3-month minimum · then monthly

Everything in the retainer, plus we widen the scope to whatever grows the business. Photography, press, events, the lot.

  • Everything in the Retainer
  • Two active requests at a time
  • Photography and content shoots
  • Press, PR and event support
Best if you're going hard on growth before the raise. Shoot and event costs are billed at cost on top.
What you get Phase 2 Retainer ★ Growth
modelone-offmonthlymonthly
minimum term3 months3 months
active requests1 at a time2 at a time
CRO implementation
ongoing website management
digital marketing + SEO
photography / press / events
price$8,000$5,500 / mo$7,500 / mo
04 · Next

Ready when you are.

[ 01 ]
Pick an option
Or tell us what's off and we'll sort it.
[ 02 ]
Sign & submit
Quick approval form, takes two minutes.
[ 03 ]
Contract
We send it over within a day.
[ 04 ]
We start
Slack, access, and we're moving.
Questions first?
edwin@commandplay.design
Approve & lock it in